Twenty years and still under the hammer

Virtual pets come and go — breeds rise and fall, platforms change, whole marketplaces appear and disappear. Through all of it, Gerri has kept the gavel swinging. That makes us the oldest continuously running auction house on Second Life, something we're quietly very proud of.

The secret isn't complicated: show up every week, run a fair auction, and treat people well. Breeders trust us with their best animals because we've never given them a reason not to — and buyers keep coming back because they know what a Gerri auction is worth.

The marketplace around the auctions has grown too. Stall holders get the benefit of the crowds our auctions draw, week in and week out — which is why 'Home of Leading Breeders' isn't just a tagline.

Here's to the next twenty years. If you've never been to an auction, this week's schedule is on the Auctions page — come and see how it's done.